greatest amount of impact with the least amount of effort

http://www.marketingpilgrim.com/2008/05/one-egg-one-hundred-baskets-social-media-leverage.html

Wow! One piece of content creating all of that input to the fast growing world of FriendFeed.
It doesn’t stop there either; there is a nice gap to the right where you can add in extra steps like your FaceBook posting, Seesmic video etc, etc. They too will populate the FriendFeed stream with your links and information.
In closing, all marketers, indeed all business people, should be thinking about how to make the greatest amount of impact with the least amount of effort. Working smarter not harder has been a catch cry forever, but not many people look at how to simplify processes or quantify the effect their effort is having. Putting one egg in as many baskets as possible is the smart way of obtaining a better return for your effort.